A taxi 2.0 : G7’s winning bet at the 2019 Business Performance Awards

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Ayming Institute
juin 4, 2019

At the 2019 Business Performance Awards, Ayming awarded the G7 Group with the Innovation Award for the digitalization of its customer-centric services.

The jury gave the Innovation Award to Nicolas Rousselet, CEO of G7, on May 23rd, 2019, who received his trophy from former Labour Minister Myriam El Khomri and Vincenzo Esposito Vinzi, Director at ESSEC. The company has been able to « face the transformation of customer habits with a significant improvement in quality ».

56% of requests are made either through the Internet or through the application
Nicolas Rousselet

By investing massively in new technologies, G7 has been able to give its fleet of connected taxis a more client-centric approach. Combining the best of both worlds, it offers a state-of-the-art digital service to its customers, and to do so, the application and website have been designed to facilitate the customer experience and provide ease of use. Following this redesign, new functionalities continued to enrich the service.

G7 Connect, the payment innovation

The G7 Connect is born. As a dematerialized payment method, it allows consumers to pay for a trip with their mobile phone, without credit cards nor cash, thus offering an alternative to traditional payments and comfort to the user.

The environmental dimension at the heart of the group’s transformation

The company created G7 Green, converting the entire G7 car fleet into hybrid or low-emission vehicles, while accompanying its approach with a strong initiative for the planet: a tree is planted every 10 km travelled by its taxis.


The profound transformation of the G7 model has sparked the enthusiasm of the  2019 Business Performance Awards jury, which awarded this project with the Innovation Prize.

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